Archives for posts with tag: Edward Bernays


A letter a day to number 10. No 1,482

Sunday 03 July 2016.

Dear Mr Cameron,

James Traub, unsurprisingly a member of the ignorant social elites, has written the following, “It’s time for the elites to rise up against the ignorant masses. The Brexit has laid bare the political schism of our time. It’s not about the left vs. the right; it’s about the sane vs. the mindlessly angry…”. He goes on, “The Republican Party, already rife with science-deniers and economic reality-deniers, has thrown itself into the embrace of a man (Donald Trump) who fabricates realities that ignorant people like to inhabit.

“Did I say “ignorant”? Yes, I did. It is necessary to say that people are deluded and that the task of leadership is to un-delude them.

“Is that “elitist”? Maybe it is; maybe we have become so inclined to celebrate the authenticity of all personal conviction that it is now elitist to believe in reason, expertise, and the lessons of history.”

As with all elites, Traub plays fast and loose with reality to suit his own prejudices and purposes. The elites do not fabricate realities that ignorant people like to inhabit, they fabricate the realities that they want the masses to inhabit. From Edward Bernays, the father of PR and mass social manipulation, to Alastair Campbell, Tony Blair’s Director of Communications and Strategy who was involved in the preparation of the infamous “Dodgy Dossier”, to Lynton Crosby, your own political strategist, known as the “master of the dark political arts”, confounding and manipulating the public is big business for those intent on self serving misrule. Propaganda is the raison d’etre for news rags like the Sun, Mail and the Express.

The so called elites run the world and are exclusively, and historically, responsible for the mess we’re in. Whilst ordinary people were busy working, earning a crust on minimum wage, being forced into debt whilst producing, above all, profit, it was the elite bankers who crashed the global economy. And who was forced to pay? The chaos surrounding the EU referendum was manufactured from on high, not least by you, Boris Johnson and Michael Gove, and whilst the ‘ignorant masses’ have taken the blame as ever, Gove is now looking to replace you as prime minister because you’ve washed your hands of the whole filthy business. If the masses are angry it is because they are sick and tired of the lies and deceits of the elites and suffering and dying as a consequence of the vile abuses of the ruling elites.

If Traub wants to learn the lessons of history, he should look to the French revolution which was not triggered by the masses, it was triggered by the wholesale abuses of the aristocracy and the elites who were starving the people to death. Traub in his arrogance accuses the masses of mindless anger. Believe me, the anger is not mindless, it is very focused, it is the rage of the abused. It may appear chaotic and disorganised, the reaction to oppression often is, but the rage is just, as is its purpose. The terror that Corbyn invokes in the minds of elitists, is that he is on the protests and picket lines for organised justice, a man of peace and a man of the people and all you elitists are on the wrong side of the protests and picket lines and, indeed, the wrong side of history. And you never learn.


21_november_2015A letter a day to number 10. No 1,262

Saturday 21 November 2015.

Dear Mr Cameron,

It is impossible to overstate the social impact of the likes of Edward Bernays and the role that Public Relations (PR) (Peace time propaganda) has played in manufacturing consent, manipulating the minds of the common herd, the mob, the consumer, working stock, who are regarded as animals driven by unconscious brutishness, sentiment and ignorance which the ruling intelligent elites must persuade to their intent.

As Robert B Westbrook put it: “The democratic realists of the twenties focused their criticism of democracy on two of its essential beliefs: the belief in the capacity of all men for rational political action and the belief in the practicality and desirability of maximising the participation of all citizens in public life. Finding ordinary men and women irrational and participatory democracy impossible and unwise under modern conditions, they argued that it was best to strictly limit government by the people and to redefine democracy as, by and large, government for the people by enlightened and responsible elites.”

The message for the common herd could not have been clearer, to paraphrase Alfred, Lord Tennyson in ‘The Charge of the Light Brigade’, ‘Ours is not to wonder why, ours is but to do… or die’, a message that is alive and well to this day as your government treat us with contempt and ignore us completely, just as Blair did over the war in Iraq. The main stream media is, by and large, fully compliant in this, full of talking heads defining the debate in terms designed to maintain the status quo, leaving no room for intelligent consideration or questioning by those who comprise passive living room news fodder who see and read only what television and newspapers allow them to see and frame the debate for them.

I was talking to a senior clinician today, on visiting my local hospital for a small operation, who put the attack by Jeremy hunt on junior doctors rather well. He said that if your government simply went ahead and privatised the NHS you’d be unelectable for decades to come, if not forever, so Hunt must create a fall guy and deflect the blame elsewhere and where better than on the NHS itself. Hunts intransigence was summed up by ‘a source’ who said, “Number 10 sees this as a miners moment and wants him to look tough, Downing Street and the Treasury are backing Jeremy on this and pressurising him to be deeply muscular, but the top people in NHS England and the medical profession are in despair. They want him to sort it out before it ends up with a strike that nobody wants”

I think ‘the source’ was wrong, you and Hunt would love this to come to a strike, that’s the pot of gold at the end of the rainbow which your propagandists would fall on like manna from heaven. The Mail, the Sun, the Express and the Telegraph and everyone to the right of Genghis Khan would be wetting themselves with delight as they rewrote junior doctors as the scourge of Britain and the ‘enemy within’, as Thatcher called the miners. But Hunt, unlike that part of the female anatomy after which he is widely and contemptuously named, is not deeply muscular, he, like the rest of you, is merely a filthy propagandist and as much use as a blow-up doll with no orifices.

02_november_2015A letter a day to number 10. No 1,247

Monday 02 November 2015.

Dear Mr Cameron,

Many people who work in Public Relations (PR) are really just in the business of promoting companies, products, issues, basically advertising in a product/public friendly way, but the real dark arts are practised by spin doctors and propagandists whose job it is to change public perception and consciousness. This was the territory that Edward Bernays inhabited and who is known as the Father of PR; a manipulator of public perception and, indeed, behaviour. Like his Uncle, Sigmund Freud, Bernays believed that people were driven by dark and dangerous animal drives, a herd or mob instinct, which must be controlled and manipulated. There can be no question that being part of a crowd can influence our behaviour, but neither Freud or Bernays seemed able to dignify us with sense and reason and like you and your party they were authoritarian paternalists who considered themselves superior, presuming to know what was best for everyone else.

I can put this attitude no better than to quote one such elitist paternalist from an article written by Howard Zinn – ‘To Disagree Is to Be Put on the Enemies List’. Zinn quotes the President of Boston University, John Silber, who wrote the following, “As Jefferson recognized, there is a natural aristocracy among men. The grounds of this are virtue and talent. . . . Democracy freed from a counterfeit and ultimately destructive egalitarianism provides a society in which the wisest, the best, and the most dedicated assume positions of leadership. . . . As long as intelligence is better than stupidity, knowledge than ignorance, and virtue than vice, no university can be run except on an elitist basis.” Needless to say, neither Zinn nor Silber made it on to each others Christmas card lists.

The problem with such elitism is that it is by its nature duplicitous, hiding its real intent, and contempt for ordinary people, behind a fabrication of lies and manipulation. So it is that you say of your party, ‘We are the party of working people’ and that you are ‘For Hardworking People’ when nothing could be further from the truth. Tax Credits and junior doctors are but two amongst the many lies and betrayals that you continue to heap upon the lives of ordinary people. You began with the poor and vulnerable, with whom you are far from done, but are now spreading your attacks with reckless abandon, undermining jobs and security in what is an economic war against all the people of this nation other than those who consider themselves to be at the top of the social hierarchy.

It’s a grand sell out to the highest grubbers for wealth. The people who you pretend, and may even believe, are the movers and shakers are nothing more than the grabbers and takers. Playing mind games with a nation is high risk and I very much hope the people are at last getting the message.

07_october_2015A letter a day to number 10. No 1,223

Wednesday 07 October 2015.

Dear Mr Cameron,

Jeremy Hunt thinks that how you get your money decides whether you have any dignity or self-respect. It matters, it seems, whether you’ve earned it or not, and if you’ve earned it ‘you are independent and that is the first step towards self-respect’.

Edward Bernays would be proud of Hunt, as the father of PR (lies) and the champion of capitalism, Bernays spent his life persuading people that it was only through things, through consumption, that happiness, dignity and self-respect were achieved. It was all nonsense, of course, that’s the point of PR and spin, persuading people that a lot of nonsense is real and thus cigarettes could be sold as ‘Torches of Freedom’ to an unsuspecting world naive to the black arts of social manipulation, propaganda, lies and spin.

Possibly Bernays and capitalism’s greatest achievement was the manufacture of discontent to get people hooked on things and thus ensued a world of confusion that exists to this day for many and which Hunt, in his deceit, is attempting to exploit.

Let’s just clear the ground here, dignity and self-respect have nothing to do with money. There is power in believing such a thing and plenty of people do, but it is impossible to have any enduring and stable dignity or self-respect that is dependent on anything external to ones self. You might just as well attach your self worth, dignity and self-respect to a bunch of bananas for all the good it will do you. The problem here, though, is that in a modern western nation we are all dependent on money, so framing dignity and self-respect on the issue of money and insecurities around money, hits a nerve, but really Hunt can have no dignity or self-respect for playing just a lousy trick with people’s lives and psyches. But, hey, that’s the Tory way. Osborne’s latest buzz word, ‘security’, is going to be pounded at the nation until, he hopes, it’ll stick while he is hell bent on creating as much insecurity as possible, because that’s what austerity is and what it’s about. But let’s move on.

The vast majority of those in receipt of state support, paid in taxes, are receiving money they have earned. Of course some people have not yet paid or cannot pay into the national pot, a caring and compassionate society understands this and knows that it is money well spent; that no one falls into destitution and death through lack, but are supported to live through universal care. That was a founding principle of the welfare state, the same as universal health care, free at the point of use. Whether it is a cash handout or a medical procedure that costs thousands of pounds, its the same deal which you Tories are currently undermining and destroying. The deep prejudice you Tories have for the common people and especially the poor is no different now than when you fought like fury to prevent the founding of the welfare state and the NHS, it’s just the endless antipathy that the privileged have always had for the common people who you have always exploited and consider it your right to do so. Nothing has changed.

Your conference is a really a festival of lies because you are too cowardly or too ignorant to tell the truth because the truth is as ugly as sin and so outrageous it would be the end of you.

09_august_2015A letter a day to number 10. No 1,173

Sunday 09 August 2015.

Dear Mr Cameron,

Three myths that you Tories love to peddle: The rich are the entrepreneurial drivers of progress, privatisation offers more choice and better service and the trickle down effect.

The great capitalist dream is over, bar the screaming, that is. Edward Bernays’ (who turned propaganda into PR and was the great prostitute of capitalism) torches of freedom turned out to be cancer sticks and ashes. Let’s not confuse entrepreneurs with inventors and blue sky thinkers, the people who have driven progress through invention and daring, often at great personal cost, or confuse extreme wealth with social progress.

The famous Wright brothers apparently cared little for money but were passionate inventors, leading us into the skies, and today we owe the incredible power of the Internet to Tim Berners-Lee who gifted the World Wide Web to the world for free.

The Industrial Revolution onwards saw people hungry (literally) for jobs but let’s stop the silly myth that it is they who should be grateful to the wealthy, the capitalists and the corporations. Loyal workers and hard working people built the modern world but were rewarded with low wages and punishing hours, until labour got its act together and through bitter struggle wrestled an improved lot from those who siphoned all the profits of labour into their own pockets, as they still do today. The loyalties of corporations to workers can be seen today in the apocalyptic wasteland of Detroit, once the automobile capital of the world, now abandoned by the capitalists, who fed on its inhabitants and left them empty handed, for richer pastures elsewhere.

But we need not look so far afield. In Britain you are making work pay alright, you, Osborne and Smith are driving people into poverty and death to feed the markets voracious appetite for profit. Osborne is busily asset stripping the state, privatising our public services and the NHS, to serve the greedy who cherry pick services and abandon the unprofitable and time consuming treatments for the bottom line, profit. Corporate theft includes not just exploiting the workforce but also evading and avoiding taxes that pay for the very infrastructure they abuse and Osborne protects them just as he attempted (and failed) to protect bankers (the architects of the crash) bonuses in the European Court of Justice at public expense.

The dream of capitalism turned out to be a nightmare and Britain will not recover until we re-establish public, not for profit, ownership of all that has been stolen from us. As always this won’t come from the top, it will come through the eternal struggle of ordinary people for a fair deal and a fair share of the Earth and its resources which exist for our common benefit and which need husbanding not raping to feed naked greed. We must have Co-operation and co-operatives not corporations. This not a choice, it is a necessity because capitalism is destroying, and will destroy, the world. That is the economic and the living truth, unlike your economy of truth. There is no other route for humanity than to end this insanity.–10-inventors-who-failed-to-profit-from-their-ideas-111454584.html#pm7PUAH

25_june_2015A letter a day to number 10. No 1,128

Thursday 25 June 2015.

Dear Mr Cameron,

Before I get on to welfare dependency today, let’s just clear up the issue of those who abuse the system. It is part of the great diversity of human nature that some people will always take advantage of situations and circumstances, whether that’s MPs abusing expenses, bankers abusing the markets or people abusing the benefit system. But let’s be absolutely clear about something, abuse by the powerful and advantaged far outweighs people abusing the benefits system. Benefit fraud at 0.7% is not a threat to the national economy and benefit fraud had nothing to do with crashing the global economy. So Iain Duncan Smith endlessly regurgitating his benefit dependency, people languishing on welfare as a lifestyle choice, rhetoric is just ideological bullshit to vilify people on benefits. The brutal reality is that Smith is just a con-man who, tragically, is in a position to hurt a great many people through his lies.

George Osborne and Smith are preparing for a further £12 billion of cuts in welfare that they say will reform “the damaging culture of welfare dependency” with working tax credits and disability benefits distinctly in the firing line. That’s the art of these confidence tricksters, feeding the idea that low pay, zero hours contracts and disability are encultured lifestyle choices. Not to forget your own grand slam confidence trick to introduce ‘incentives and sanctions to ensure that work always pays’ by cutting benefits, like some circus ringmaster removing the safety net to encourage trapeze artists to perform better, regardless of those who fall to their deaths.

Yes, people are dependent on benefits, it’s not a sin, moral failing or fraudulent to be disabled or to be paid such lousy wages that people can’t earn enough to live on without being dependent on benefit life support. Disability is not a life style choice. Mental illness is not a lifestyle choice, being wheelchair bound is not a lifestyle choice, having cancer is not a lifestyle choice, being a con-artist IS a lifestyle choice. And that is what you, Osborne and Smith are, confidence tricksters posing as politicians costing the lives of people who, through no fault of their own, are dependent on life support.

Your only excursion into work outside politics was as director of corporate affairs for Carlton TV, or, in other words, a public relations (PR) director. Edward Bernays was the father of PR, the master confidence trickster who turned the dark arts of the propagandist into a global industry, lauded and applauded for just being a corporate con man, the father of lies in earthly form. The wilful practice of deceit is despicable under any circumstances, it’s pursuit as a career choice in politics should be regarded and treated as a crime against humanity.